Moving Pop Mart

Carousel — Smash Your Brand

Design of a pop-up kiosk space that represents where I come from and reflects the ethos of a company, while attracting its target market. This project explores brand identity through a combination of group and individual exercises, leading into design development and the creation of a prototype pop-up space.

The goal is to develop a functional and visually engaging prototype that communicates a strong, meaningful brand identity, rooted in personal and cultural narrative.

Project Date

Feb, 2025

The moving Pop Mart blends the chaotic flat units of Hong Kong with unique AC and fan units, enhanced by neon street signage. It showcases an interactive, moving vending machine/merry-go-round inspired by Howl's Moving Castle at an anime festival.